Basement Files 40
"When selling upward, lead with your rationale and conclude with your recommendation, your job is persuasion. When making a decision downward, lead with the decision and follow up with explanation. Your job is clarity."
Visual Inspiration
Product Inspiration
Camp Snap Camera
Camp Snap Screen-Free Digital Camera
Camp Snap - The Screen-Free Digital Camera. Capture Memories, Stay Present, and live in the moment. Take thousands of photos on a single charge and enjoy this eco-friendly alternative to disposable cameras. Create lasting memories with Camp Snap.
Camp Snap Camera
I really like this old fashioned idea of taking pictures and being excited at the end of a trip to "see what you got" rather than always having access instantly. Spending more time taking the picture and less time immediately self editing.
Human Inspiration
Jesper Kouthoofd
The founder of Teenage Engineering opens up to his creative space
Jesper Kouthoofd envisioned living in a one-room apartment without any money. But life wanted something different for the Swedish ad-man and founder of music-tech company Teenage Engineering. We were granted an exclusive audience in Kouthoofd’s 18th-century house in Stockholm.
